Brand - L'floof
Discover L’floof — a London-based luxury dog grooming brand creating elevated care essentials for stylish everyday routines. Crafted with natural vegan ingredients and handmade in the UK, the collection features premium shampoos, detangling sprays, paw balms, and signature fragrances designed to care for your dog while bringing a touch of luxury to daily grooming.


Their Story
"L’floof is a luxury lifestyle brand for dogs, based in London, United Kingdom.
We offer a wide range of dog grooming products including shampoos, detangle spray, paw balm and fine fragrances.
L’floof grooming products are all natural, vegan, hand-made and packaged in the UK."
About F'loof
L’floof is a luxury dog grooming and lifestyle brand inspired by the belief that everyday pet care should feel both elevated and enjoyable. Based in London, the brand creates beautifully crafted grooming essentials designed for modern dogs and the people who love them. Combining thoughtful formulations with refined aesthetics, L’floof brings together premium care, natural ingredients, and luxury living in one beautifully curated collection.
Focused on quality and conscious design, L’floof products are made using natural vegan ingredients and are handmade and packaged in the UK. From nourishing shampoos and detangling sprays to soothing paw balms and signature dog fragrances, every product is designed to support healthy coats, comfort, and everyday wellbeing while adding a touch of luxury to your dog’s routine.
Known for its soft modern aesthetic and elevated approach to grooming, L’floof has become a favourite among pet owners looking for products that are not only effective, but also beautifully designed to fit seamlessly into contemporary homes and lifestyles.
At its heart, L’floof is about celebrating the connection between dogs and their humans through thoughtful care, quality craftsmanship, and the little everyday moments that matter most.